Braun design had a beauty that was more than skin deep. It would be wrong to say that because the Braun approach spurned fashion in an ongoing quest for functional and useable perfection, it ended up with this beauty by accident. There is a very strong aesthetic sense in both the proportion and materials of nearly all the products of the Rams era. They have a ‘restrained beauty’, he admits.
Braun products designed by Rams and his team have a haptic aesthetic as well: when you pick them up, handle them, and use them as the tools they are supposed to be, you become aware of the effort that has gone into making them sit comfortably in the hand, of the texture, weight and balance they possess, and of the satisfying click of the control buttons.
Aristotle’s 18 qualities of homoeomerous bodies that he chose to explain in detail in his Meteorologica, are just those fine points of behavior that would be noticed in a workshop. They are:
solidifiable
meltable
softenable by heat
softenable by water
flexible
breakable
fragmentable
capable of taking an impression
plastic
squeezable
ductile
malleable
fissile
curable
viscous
compressible
combustible
capable of giving off fumes
This redundant list of properties is not the neat classification of a philosopher. It reads more as if it were based on a conversation with a workman whose eyes had seen and whose fingers had felt the intricacies of the behavior of materials.
When people say that white walls are cold and characterless, I wonder whether they have ever stopped to look at one. It’s not just about the drama of light and shadow, although I love the fragment of the ghost chair in this picture, but the way the smallest nuances of texture and tone come alive in certain conditions.
Some of the more enjoyable surfaces (for example, the grain of a fine mahogany table top or a Japanese sword) have an interplay between pattern and texture which, though two-dimensional, suggests the unseen internal three-dimensional array.
As we draw closer, we see that the three-faceted planes of the museum are fabricated out of rectangular panels made of white bronze that was poured directly into dammed forms on the concrete floor of the foundry, producing a surface texture similar to both metal and stone.
I’m now more inclined to attribute Looseleaf’s power to its visual texture than to some cognitive media-style abstraction. And the visual texture owes more to the beauty (yes, beauty!) of the original pdfs from the Vasulka Archive. Perhaps the demo is best understood not as a prototype generic tool, but as a specific curated experience in its own right, with form and content claiming equal importance in its overall success.
Even so, I think there are some general lessons that can be drawn from this demo:
Content is not inert
Visual texture lets content breathe
Visual texture lets the eye wander without losing itself