People get confused, companies get confused. When they start getting bigger, they want to replicate their initial success, and a lot of them think that somehow there’s some magic in the process that they’ve created. And so they start to institutionalize process across the company. And before very long people get very confused that the process is the content.
In my career I’ve found that the best people are the ones who really understand the content. And they’re a pain in the butt to manage. But you put up with it because they’re so great at the content. And that’s what makes great products. It’s not process, it’s content.
A few months ago there was a sequence of posts to Hacker News about various “clubs” you could post your small website on: the 1MB Club, 512KB Club, 250KB Club, and even the 10KB Club. I think those are a fun indicator of renewed interested in minimalism, but I will say that raw size isn’t enough – a 2KB site with no real content isn’t much good, and a page with 512KB of very slow JavaScript is worse than a snappy site with 4MB of well-chosen images.
…[Instead, it’s about] an “ethos of small”. It’s caring about the users of your site: that your pages download fast, are easy to read, have interesting content, and don’t load scads of JavaScript for Google or Facebook’s trackers.
The most important consideration for any software or web excursion is content: the content of the text and other communicative media, as well as the content of the code that executes the business processes. The ability to tick off a page or piece of functionality as being done only produces a nominal successful result; the careful crafting of what one of these objects says produces a real one.
Thinking through building some kind of “web of books” I realized that we could use something similar to RSS to build a kind of decentralized GoodReads powered by indie sites and an underlying easy to parse format.
I created a proof of concept by converting my own bookshelf into a JSON file https://tomcritchlow.com/library.json.
If you think of several sites publishing their bookshelf as a library.json file you can imagine a bookshelf “feed reader” that let’s you keep track of friends bookshelves
If I had to guess where this is all going, I’d say that what an internet platform is actually has already permanently shifted. Instead of apps trying to dominate specific features — a platform for video, a platform for expiring content, a platform for connecting social networking, a platform for livestreaming, a platform for resumes — we’ve already entered a new era of online networks where they all will essentially offer the same services and instead, focus increasingly on specific demographics.
What I see in Safari 15 is the first steps into a new design language for iOS, one prioritizing adaptive, contextual interfaces. Ever since the move to the new “all screen” iPhone X design, content has been king on iOS, and Apple has been removing more and more user chrome. This is the next step on that journey.