media

The web is still a very young medium, and it has been influenced more than anything else by print media design. There is so much more that can be done with text on a screen than is being done today. Citations, drawing, chat, speech-to-text. There are opportunities everywhere, and the bar is low! If we are serious about unlocking the value of knowledge we should consider how to improve every part of the knowledge production stack, and that includes reading. As Laurel Schwulst says:

Imaginative functionality is important, even if it’s only a trace of what was, as it’s still a sketch for a more ideal world.

When the Smithsons placed the water heater for the Hunstanton Secondary School prominently above the school’s roofline, they weren’t just revealing the building’s infrastructure, they were reveling in it. What does it look like to do this on the web?

Of course there’s no single answer, because the web is simultaneously a physical and digital medium. It is material and it isn’t. It depends on how literally you interpret the question. But taking it somewhere in-between, seeing the web as primarily an information medium, we can ask the question a little differently: what does it look like to design something that is true to the material of digital information?

An edge is an interface between two mediums. Edges are places of varied ecology. There is hardly a sustainable traditional human settlement that is not sited on those critical junctions of two natural economies. Successful and permanent settlements have always been able to draw from the resources of at least two environments.

125. That there is a big danger in working in a single medium. The logjam you don’t even know you’re stuck in will be broken by a shift in representation.

I remain mystified by what seems like an exponential increase in the need to communicate induced by the availability of a ready new means to do so, just as new highway capacity produces increased traffic. Witness the cabdrivers who talk uninterrupted on the phone as they travel the city, or the truly huge numbers of people who speak on the phone as they walk down the street: the medium has clearly become the message, if the meaning of the message remains somewhat opaque.

When we build, say, a business area in which all (or practically all) are engaged in earning their livings, or a residential area in which everyone is deep in the demands of domesticity, or a shopping area dedicated to the exchange of cash and commodities—in short, where the pattern of human activity contains only one element, it is impossible for the architecture to achieve a convincing variety—convincing of the known facts of human variation. The designer may vary color, texture and form until his drawing instruments buckle under the strain, proving once more that art is the one medium in which one cannot lie successfully.

The inevitable reciprocation that occurs between the act of drawing and the thinking associated with it. The hand moves, the mind becomes engaged, and vice versa. We might ask: How much does the medium of expression actually constrain a design process?

A medium has a way of constraining our choices, and this influence may not involve conscious choice at all. The planner, in the end, sees and understands only those things for which they can provide expression.

When a new medium borrows from an existing one, some of what it borrows makes sense, but much of the borrowing is thoughtless, “ritual,” and often constrains the new medium. Over time, the new medium develops its own conventions, throwing off existing conventions that don’t make sense.

If you ever get the chance to watch early television drama you’ll find a strong example of this. Because radio required a voice-over to describe what listeners couldn’t see, early television drama often featured a voice over, describing what viewers could. It’s a simple but striking example of what happens when a new medium develops out of an existing one.