How to write a high-engagement tweet

An Article by Rach Smith
  1. Pick a stance that that could be mistaken as contrarian, but in reality most people actually agree with.
  2. Posit your argument as if there are "people" who have been spreading the opposing view. You don't have to be specific about who it is. In fact, they don't actually have to exist.
  3. Make the subject matter something that people get emotional about: gender inequality in tech, TypeScript vs. JavaScript, hiring processes, etc.
  4. Watch the engagement from people agreeing with you/bonding over your common enemy roll in.
  1. ​Things that increase popularity that I generally don't do​
  2. ​Coevolution and the bad take machine​