To call each thing by its right name
A Fragment
by Boris Pasternak
For a moment she rediscovered the purpose of her life. She was here on earth to grasp the meaning of its wild enchantment and to call each thing by its right name.
names
A renaming of the already named
A true metaphor is a swift and violent twisting of language,
A renaming of the already named.
It’s meant to expire in a sudden flash of light
And to reveal—in that burst of illumination—
A correspondence that must be literally accurate.A crumpled drawing
A child is walking with a crumpled drawing in his hand. Someone asks him if the crumped drawing has a "name"…
“Every thing,” he replies.
Names vs. The Nothing
This is the first site along the tour. In here we have a void. I remember the building that used to stand here, it was painted blue. Passing through it, you can imagine how us, as ghosts – should the building be standing here – would have to actually be invisible to pass through these walls and now it’s the reverse. The building is the ghost and we’re passing through these walls.
My name
“I am the utterance of my name.”
— Thunder, Perfect Mind, The Nag Hammadi Library
Take your names with you
When the Masai of Kenya were forced to relocate, they took with them the names of hills, rivers, and plains, and fitted them to the topography of their new domicile.
The same desire is reflected in the countless European place names in the United States, as the borrowed names had the power to project a sense of familiarity in a strange and unfamiliar land.
No Smoking
What’s that big electrical cord that also connects the ship to the dock? It’s not a power cord to run machinery aboard ship; it’s a grounding strap, to prevent sparks from static electricity. Something else you’re sure to notice on a tanker is a big warning sign about the fire hazard. Frederick Allen, the editor of American Heritage of Invention & Technology, has remarked that all tankers seem to be named No Smoking.
Port furniture
All the miscellaneous fittings and fixtures on wharves and piers and elsewhere in nautical neighborhoods are known by the charming term port furniture.
On the Winds
An Article by Justin E. H. SmithOn the Situations and Names of the Winds is the title of a fragment of a pseudo-Aristotelian treatise, most likely written by a later author of the Peripatetic school. The two-page work identifies and briefly describes the names not just of the four anemoi, but gives a wind-name to each of the twelve points of the so-called “wind-rose”, slightly less poetically the “compass rose”, which is the figure seen on classical nautical charts and maps that shows the cardinal points as well as points intermediate.
…In both agricultural and maritime settings, the names of the winds were at once practical and phenomenologically basic: to step outside and to feel them was to know how things were in the most basic sense, to “know which way the wind is blowing”, as we still vestigially say, and to find the language to speak of it.
…If I were ever permitted to teach a course on the philosophy of wind, I would begin with the questions: How did the winds lose their names? And what does it mean for us to live in a world of nameless winds? I step outside and I feel a gust. “That’s wind,” I think to myself, and I have nothing more to add beyond that. I don’t know the winds.
The Genius of Apple's Name
An Article by Shawn WangIt’s easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It’s much harder to name something consumer facing. Here are some useful rules I gleaned from Apple:
- Two syllables max
- Familiar English word - literal 5 year olds can spell and pronounce it right
- Starts with A - useful for alphabetical sort. Amazon did this too
- Name leads to easy logo/swag/branding ideas
- Evoke aspirational qualities - knowledge, health, nature
Picking better names for variables, functions, and projects
An Article by Tom MacWright- Avoid weasel words
- Follow patterns religiously
- Don’t cheap out on characters
- Call things the same thing
- Don’t name internal projects
- When things change, change their names