Hunstanton Secondary School (1954) in Norfolk, England, designed by Alison and Peter Smithson. Photo by Anna Armstrong (2011)
When the Smithsons placed the water heater for the Hunstanton Secondary School prominently above the school’s roofline, they weren’t just revealing the building’s infrastructure, they were reveling in it. What does it look like to do this on the web?
Of course there’s no single answer, because the web is simultaneously a physical and digital medium. It is material and it isn’t. It depends on how literally you interpret the question. But taking it somewhere in-between, seeing the web as primarily an information medium, we can ask the question a little differently: what does it look like to design something that is true to the material of digital information?
In all cases, a commonplace is a method of compiling knowledge for later use. In digital or analog form, this continued growth of stored ideas and projects is a key driver of intellectual development. Any time you decide to work on a project, you should attempt to collect and categorise all information that is relevant and useful.
A dot went for a walk and turned into a line.
The dot, the line, the dance, the story, and the painting had found connections. Memory became learning, learning became understanding.
Learning is remembering what one is interested in. Learning, interest, and memory are the tango of understanding.
Creating a map of meaning between data and understanding is the transformation of big data into big understanding.
The dot had embraced understanding.
Understanding precedes action.
Each of us is a dot on a journey.
With collecting comes the need to record. A specimen without a label is simply a (sometimes) pretty object. Without its associated data it is scientifically worthless.
At this point I wish to emphasize what I believe will ultimately prove to be the greatest purpose of our museum. This value will not, however, be realized until the lapse of many years, possibly a century, assuming that our material is safely preserved. And this is that the student of the future will have access to the original record of faunal conditions in California and the west, wherever we now work. He will know the proportional constituency of our faunae by species, the relative numbers of each species and the extent of the ranges of species as they exist today.
Information imposters: This is nonsense that masquerades as information because it is postured in the form of information. We automatically give a certain weight to data based on the form in which it is delivered to us. Because we don’t take the time to question this, we assume that we have received some information.
My favorite example of this is in cookbook recipes that call for you to “cook until done.” This doesn’t tell you very much. Why bother? Information imposters are fodder for administravitis.
When you look at phonemes, you look through the perspective of morphemes, which are one linguistic level higher. The higher level is like a prism that splits the light in two. What was one thing, like ‘length’ at the phoneme level, looks like two opposite things ‘long’ and ‘short’ from the perspective of the morphemes. In practice, when you find both a word and its opposite, then the phoneme is not about either of these two things, but about what is common to them.
In our use of digital and analogue filing tools, we classify information through folders. An article about railway construction gets filed under ‘infrastructure’ or ‘transport’. In Evernote we tag it with ‘rail’ or ‘construction’. This is thinking like a librarian and not like a writer. We are classifying the information as an input. The reason you take notes as a writer is to produce content. It makes sense, then, to take notes in line with this goal.
Traditional filing like this tends to fail when you attempt to write your content. You are stuck trying to figure out which categories will be relevant for your proposal, paper or blog post. Interesting writing often comes from connecting separate fields through a common idea. By revealing the common denominator. By unifying two seemingly-contradictory ideas. How can you possibly achieve this if you’re looking in the same category for your information? The categories simply do not fulfil the function required by the writer.
The notes you take and indeed, the way you process information, should be with a specific project or idea in mind. You must classify information in terms of its outputs. When you take notes on a book, think about how this could apply to a specific idea you had or how it argues against a paper you read last week. The premise is that you should be organising by context and always trying to connect the dots between the content you’re consuming.
“You get to the point where you’re about to place your wager; the race is about to be run. You evaluate the sum total of the information, which has to do with how the money has been bet, what the horses looked like on the track, all this information—and it’s like you run your hand over the race—I’ve had this happen so many times, it’s the only way to explain it—you run your hand over the race. All the information is logically there, but there’s something wrong. You don’t know why something is wrong, but something is not correct. Then I have to reevaluate everything in terms of this feeling I have about the thing, which is derived from information, but which is so complex and so intricate and so subtle that there’s no way you can put a tag on it.”
“In today’s world, boundaries are fixed, and most significant facts have been generated. Gentleman, the heroic frontier now lies in the ordering and deployment of those facts. Classification, organization, presentation. To put it another way, the pie has been made—the contest is now in the slicing.”
There are many visual design guidelines but the basic principle might be summarized as the Visual Information Seeking Mantra:
Overview first, zoom and filter, then details-on-demand
Overview first, zoom and filter, then details-on-demand
Overview first, zoom and filter, then details-on-demand
Overview first, zoom and filter, then details-on-demand
Overview first, zoom and filter, then details-on-demand
Overview first, zoom and filter, then details-on-demand
Overview first, zoom and filter, then details-on-demand
Overview first, zoom and filter, then details-on-demand
Overview first, zoom and filter, then details-on-demand
Overview first, zoom and filter, then details-on-demand
Each line represents one project in which I found myself rediscovering this principle and therefore wrote it down it as a reminder. It proved to be only a starting point in trying to characterize the multiple information visualization innovations occurring at university, government, and industry research labs.
While there is a lot that IA can learn from actual architecture or city planning, websites aren’t buildings or cities, and they don’t have to work like them. Instead, they should be designed according to the same principles that people’s brains expect from physical experiences.
Things I‘ve read, people I‘ve tried to learn from, and things I‘ve done to become a better designer. This is an idiosyncratic list reflecting what has helped me along the way, rather than an exhaustive list of design classics.
Though the list leans toward theory — principles are more durable than technique — I offer a few ideas further down about how to practice design. It also leans toward information design, because the task of presenting rich, dense information in an accessible way is ultimately the task of any digital product.