In search of visual texture

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I’m now more inclined to attribute Looseleaf’s power to its visual texture than to some cognitive media-style abstraction. And the visual texture owes more to the beauty (yes, beauty!) of the original pdfs from the Vasulka Archive. Perhaps the demo is best understood not as a prototype generic tool, but as a specific curated experience in its own right, with form and content claiming equal importance in its overall success.

Even so, I think there are some general lessons that can be drawn from this demo:

  • Content is not inert
  • Visual texture lets content breathe
  • Visual texture lets the eye wander without losing itself
  1. ​Looseleaf​