To become completely lost To become completely lost is perhaps a rather rare experience for most people in the modern city. We are supported by the presence of others and by special way-finding devices: maps, street numbers, route signs, bus placards. But let the mishap of disorientation once occur, and the sense of anxiety and even terror that accompanies it reveals to us how closely it is linked to our sense of balance and well-being. The very word "lost" in our language means much more than simple geographical uncertainty; it carries overtones of utter disaster. Kevin Lynch, The Image of the City Disorientation citiesplacegeographywayfinding
A directional quality Paths may not only be identifiable and continuous, but have directional quality as well: one direction along the line can easily be distinguished from the reverse. This can be done by a gradient, a regular change in some quality which is cumulative in one direction. Kevin Lynch, The Image of the City changewayfinding
Junctions The junction, or place of a break in transportation, has compelling importance for the city observer. Because decisions must be made at junctions, people heighten their attention at such place and perceive elements with more than normal clarity. This tendency was confirmed so repeatedly that elements located at junctions may automatically be assumed to derive special prominence from their location. Kevin Lynch, The Image of the City citieswayfindingchoice
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness