The Image of the City A Book by Kevin Lynch mitpress.mit.edu To become completely lostApparencyOn the edge of something elseNothing there, after allPaths, edges, districts, nodes, landmarks+6 More 125 Best Architecture BooksScenes of thoroughgoing samenessClues for software design in how we sketch maps of cities urbanismplacecities
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness