In Praise of Shadows A Book by Jun'ichirō Tanizaki & Thomas J. Harper www.goodreads.com Things that shine and glitterA naked bulbThe Japanese toiletEmpty dreamsMost important of all are the pauses+9 More 125 Best Architecture BooksDaylight should not tyrannize architectureDeep shadows and darkness are essentialLights and lampsThe gentle light of shoji screens zendarknesslightmaterialmaking
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness