Robert Irwin: A Conditional Art A Book by Matthew Simms yalebooks.yale.edu Only a mind opened to the quality of thingsThe most incidental detailIn a state of reverberationSort of underway by thenUntitled (Dot Painting)+41 More Seeing Is Forgetting the Name of the Thing One SeesPhenomenal: California Light, Space, Surface
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness