The Real World of Technology A Lecture by Ursula M. Franklin www.amazon.com Technology is a systemFish and waterDefining activitiesHolistic and prescriptive technologiesThat which requires caring+17 More From hands to machinesThe design systems between usStress systems technologyworksocietycraft
Every Tool Shapes the Task A Speech by Ursula M. Franklin Imagine the world like a cakePower makes knowledge sufficientTo do some more pushups on the internetAdding up to hair-brainedWho the problems are+2 More You can almost tell which software they were designed inA minimum size to fish
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness