The Poetics of Space A Book by Gaston Bachelard www.goodreads.com Poetic drugsThe world itself dreamsThe past of his image upon meIn the world of sunlightRefuges+7 More Modern Man in Search of a Soul125 Best Architecture Books
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness