Names vs. The Nothing This is the first site along the tour. In here we have a void. I remember the building that used to stand here, it was painted blue. Passing through it, you can imagine how us, as ghosts – should the building be standing here – would have to actually be invisible to pass through these walls and now it’s the reverse. The building is the ghost and we’re passing through these walls. Graham Coreil-Allen & Roman Mars, 99% Invisible 99percentinvisible.org New Public SitesLocal Code: 3,659 Proposals About Data, Design & The Nature of Cities emptinessnamescities
99% Invisible A Podcast by Roman Mars & Kurt Kohlstedt 99percentinvisible.org The Worst Video Game EverSome Other Sign that People Do Not Totally Regret LifeThe Help-Yourself CityLawn OrderNames vs. The Nothing+7 More designunderstanding
The 99% Invisible City A Book by Roman Mars & Kurt Kohlstedt 99percentinvisible.org urbanismcitiesdesignarchitecturedetails
The Worst Video Game Ever A Podcast from 99% Invisible by Roman Mars & Howard Scott Warshaw 99percentinvisible.org Disorientation
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness