The Shape of Design A Book by Frank Chimero shapeofdesignbook.com Near and farWhy we should readWe hear a voice whisperNeeds more loveOne candle can light another+9 More designcraft
The Web's Grain An Essay by Frank Chimero frankchimero.com Start drawing, then put the box around it We are working against the grain of the woodA passive beauty of right structure
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness