A world with pyramids Which would you choose— a world with pyramids, or a world without? Hayao Miyazaki, The Wind Rises beautyevil
To know evil For to know evil, for them, was to know it not by pure intelligence by by experience. Charles Williams, The Mind of the Maker evil
If you look for the light If you look for the light, you can often find it. But if you look for the dark, that is all you will ever see. — Uncle Iroh The Legend of Korra lightdarknessgoodnessevil
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness