Thin ice Today the 'depth of our being' stands on thin ice. Juhani Pallasmaa, The Eyes of the Skin: Architecture and the Senses coldbeing
Two thermal archetypes The hearth, a refuge of dry warmth from a cold world, and the oasis, a preserve of coolness and moisture in a desert wilderness. Lisa Heschong, Thermal Delight in Architecture heatcold
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness