To create noblemen and kings While civilization has been improving our houses, it has not equally improved the men who are to inhabit them. It has created palaces, but it was not so easy to create noblemen and kings. Henry David Thoreau, Walden societycivilization
Can maintenance save civilisation? An Article by Tim Harford timharford.com Maintenance is a low-status affair: you can confess to being unable to change a tyre in a way that you would never confess to being unable to name a play by Shakespeare. …We understand the expertise of janitors, plumbers and mechanics, and we suffer mightily in their absence, yet somehow we take them for granted. We take for granted, too, the most basic maintenance of all — preparing food, washing clothes, changing dirty nappies. Nobody would boast at a dinner party or on a first date about doing any of this, yet it is essential. …This is about more than breaking bridges and breaking bike chains. There is a missed opportunity here to find something rather wonderful in maintenance. repaircivilization
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness