Stick like hell When the Wizard of Menlo Park called invention 10 percent inspiration and 90 percent perspiration, he was speaking not only about the creative act of inventing but also about the whole inventive process needed to bring more than intellectual success. Edison warned against discouragement during the perspiration phase in the following way, reminding us that we get things to work by the successive removal of bugs: Genius? Nothing! Sticking to it is the genius! Any other bright-minded fellow can accomplish just as much of he will stick like hell and remember nothing that's any good works by itself. You've got to make the damn thing work!...I failed my way to success. Thomas Edison, The Evolution of Useful Things inventionsuccess
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness