Finding nourishment vs. identifying poison An Article by Austin Kleon & Olivia Laing austinkleon.com A useful analogy for what [Sedgwick] calls ‘reparative reading’ is to be fundamentally more invested in finding nourishment than identifying poison. This doesn’t mean being naive or undeceived, unaware of crisis or undamaged by oppression. What it does mean is being driven to find or invent something new and sustaining out of inimical environments. I would like to adopt that line as a mission statement: “To be fundamentally more invested in finding nourishment rather than identify poison.” Because you can identify all the poison you want, but if you don’t find nourishment, you’ll starve to death. Poison sniffers hopereadinggoodness
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness