Reflections on Software Performance An Article by Nelson Elhage blog.nelhage.com Performance is a feature Performance changes how users use software Performance needs effort throughout a project’s lifecycle Architecture strongly impacts performance Performance isn’t just about hot spots Performant foundations simplify architecture …we underrate performance when designing and building software. We have become accustomed to casually giving up factors of two or ten or more with our choices of tools and libraries, without asking if the benefits are worth it. performancesoftware
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness