Field Notes on Science and Nature A Book by Michael R. Canfield www.hup.harvard.edu An endless living worldWhy Sketch?Letters to the FutureOne and a Half Cheers for List-KeepingLinking Researchers Across Generations+8 More The Student, The Fish, and Agassiz
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness