The Questions Concerning Technology An Essay by L.M. Sarcasas theconvivialsociety.substack.com What sort of person will the use of this technology make of me? What will the use of this technology encourage me to notice? Does the use of this technology bring me joy? What limits does the use of this technology impose upon me? Upon what systems, technical or human, does my use of this technology depend? Are these systems just? technologyethicscollections
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness