The way an oyster does A Fragment by Kay Ryan www.csmonitor.com Her poems, [Kay Ryan] says, don't begin with a simple image or sound, but instead start "the way an oyster does, with an aggravation." An old saw may nudge her repeatedly, such as "It's always darkest before the dawn" or "Why did the chicken cross the road?" "I think, 'What about those chickens?' " she says, "and I start an investigation of what that means. Poets rehabilitate clichés." poetrymeaningcliché
Crown A Poem by Kay Ryan www.poetryfoundation.org Too much rain loosens trees. In the hills giant oaks fall upon their knees. You can touch parts you have no right to— places only birds should fly to. naturetreesmelancholytouch
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness