The Internet Is Rotting An Essay by Jonathan Zittrain www.theatlantic.com Too much has been lost already. The glue that holds humanity’s knowledge together is coming undone. Links work seamlessly until they don’t. And as tangible counterparts to online work fade, these gaps represent actual holes in humanity’s knowledge— they represent a comprehensive breakdown in the chain of custody for facts. The web in decay is the web by design wwwhypermediadecayknowledge
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness