The dying art of the hatchet job An Article by Dorian Lynskey staging.unherd.com I find that the act of disagreeing with a sharp takedown sharpens my appreciation of the work in question. If I have to think a bit harder about what I like and why I like it, that’s fine by me, especially when it’s something that has been almost universally acclaimed. ...It’s not that I long for an epidemic of gleeful brutality but I will always cherish the right of critics to express their hate, hate, hate in the ultimate service of what they love, love, love. critique
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness