I am an explorer A Quote by C.S. Lewis www.chipswritinglessons.com I do not sit down at my desk to put into in verse something that is already clear in my mind. If it were clear in my mind I would have no incentive or need to write about it. I am an explorer…We do not write in order to be understood, we write in order to understand. writingunderstanding
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness