Architecture Without Architects A Gallery by Bernard Rudofsky en.wikipedia.org Both a book and a MoMA exhibition of the same name by Bernard Rudofsky originally published in 1964. It provides a demonstration of the artistic, functional, and cultural richness of vernacular architecture. In 200 enlarged black-and-white-photographs, he showed various kinds of architectures, landscapes, and people living with or within architectures. Shown without texts or explanations, the visitors were just confronted with imagery that showed indigenous building traditions, which were very much at odds with the ideas of architectural modernism which had been promoted through NYC MoMA's Philip Johnson in his famous 1932 exhibition "Modern Architecture. International Exhibition". Non-architectsThe tacit wisdom of the body architecture
The Genius of Apple's Name An Article by Shawn Wang www.swyx.io It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature namesbusiness