And no one dared And in the naked light I saw Ten thousand people, maybe more People talking without speaking People hearing without listening People writing songs that voices never shared And no one dared Disturb the sound of silence Paul Simon & Art Garfunkel, The Sound Of Silence communicationlistening
Keep digging An Article by Ryan Singer m.signalvnoise.com The hardest thing about customer interviews is knowing where to dig. An effective interview is more like a friendly interrogation. We don’t want to learn what customers think about the product, or what they like or dislike — we want to know what happened and how they chose... To get those answers we can’t just ask surface questions, we have to keep digging back behind the answers to find out what really happened. questionsresearchunderstanding