The Nature and Art of Workmanship A Book by David Pye www.bloomsbury.com That which requires caringMass production of variable productsFrom hands to machinesEmploys nothing at allWhat is Folk Craft? designmakingcraftstyle
The Nature and Aesthetics of Design A Book by David Pye books.google.com Any imaginable shapeUseless work on useful thingsPresentableThe principle of arrangementThe minimum condition+35 More More real than living manThat which requires caringThe informing idea of functionalism designaestheticsmakingstylecraftbeauty
Keep digging An Article by Ryan Singer m.signalvnoise.com The hardest thing about customer interviews is knowing where to dig. An effective interview is more like a friendly interrogation. We don’t want to learn what customers think about the product, or what they like or dislike — we want to know what happened and how they chose... To get those answers we can’t just ask surface questions, we have to keep digging back behind the answers to find out what really happened. questionsresearchunderstanding