The Spoken and the Unspoken An Essay from Field Notes on Science and Nature by Karen L. Kramer What is unspokenResearch questionsQuantitative data collectionAnthropological rapportScan samples, focal follows+4 More The observer effect
Keep digging An Article by Ryan Singer m.signalvnoise.com The hardest thing about customer interviews is knowing where to dig. An effective interview is more like a friendly interrogation. We don’t want to learn what customers think about the product, or what they like or dislike — we want to know what happened and how they chose... To get those answers we can’t just ask surface questions, we have to keep digging back behind the answers to find out what really happened. questionsresearchunderstanding