The Usefulness of Useless Knowledge An Essay by Abraham Flexner press.princeton.edu A curious factRoaming and capriciousUseFreedomThe Institute for Advanced Study+2 More The research agendaThe technology shelf knowledgelearningdiscoveryprogressexperiments
Keep digging An Article by Ryan Singer m.signalvnoise.com The hardest thing about customer interviews is knowing where to dig. An effective interview is more like a friendly interrogation. We don’t want to learn what customers think about the product, or what they like or dislike — we want to know what happened and how they chose... To get those answers we can’t just ask surface questions, we have to keep digging back behind the answers to find out what really happened. questionsresearchunderstanding