Robert Irwin: A Conditional Art A Book by Matthew Simms yalebooks.yale.edu Only a mind opened to the quality of thingsThe most incidental detailIn a state of reverberationSort of underway by thenUntitled (Dot Painting)+41 More Seeing Is Forgetting the Name of the Thing One SeesPhenomenal: California Light, Space, Surface
Keep digging An Article by Ryan Singer m.signalvnoise.com The hardest thing about customer interviews is knowing where to dig. An effective interview is more like a friendly interrogation. We don’t want to learn what customers think about the product, or what they like or dislike — we want to know what happened and how they chose... To get those answers we can’t just ask surface questions, we have to keep digging back behind the answers to find out what really happened. questionsresearchunderstanding