Silence like a cancer grows “Fools,” said I, “You do not know Silence like a cancer grows Hear my words that I might teach you Take my arms that I might reach you” But my words like silent raindrops fell And echoed in the wells of silence Paul Simon & Art Garfunkel, The Sound Of Silence silencediseaserain
Keep digging An Article by Ryan Singer m.signalvnoise.com The hardest thing about customer interviews is knowing where to dig. An effective interview is more like a friendly interrogation. We don’t want to learn what customers think about the product, or what they like or dislike — we want to know what happened and how they chose... To get those answers we can’t just ask surface questions, we have to keep digging back behind the answers to find out what really happened. questionsresearchunderstanding