Poioumenon A Definition en.wiktionary.org A specific type of metafiction in which the story is about the process of creation (sometimes the creation of the story itself). Bo Burnham: Inside literaturemakingartself-reference
Hofstadter's Law An Idea by Douglas Hofstadter en.wikipedia.org It always takes longer than you expect, even when you take into account Hofstadter's Law. On the "Building" of Software and WebsitesDeadlines are bullshitParkinson's Law recursionself-referenceplanningtime
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking