Invisible Cities A Book by Italo Calvino www.goodreads.com An evening identical to thisAlready memoriesLike the lines of a handThe eye does not seeIn every skyscraper+14 More Burglary's White Whale125 Best Architecture Books urbanism
Fragments of time A Quote by Italo Calvino Long novels written today are perhaps a contradiction: the dimension of time has been shattered, we cannot live or think except in fragments of time each of which goes off along its own trajectory and immediately disappears. Understanding Architecture timewritingattention
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking