Gifts of knowledge to humanity There are many commonalities we can admire in these endeavors: the dazzling leap of imagination, the broad scope of applicability, the founding of a new paradigm. But let’s focus here on their form of distribution. These are all things that are taught. To “use” them means to learn them, understand them, internalize them, perform them with one’s own hands. They are free to any open mind. In Hamming’s world, great achievements are gifts of knowledge to humanity. Bret Victor, The Art of Doing Science and Engineering: Learning to Learn knowledge
Hamming-greatness Hamming-greatness is tied, inseparably, with the conception of science and engineering as public service. This school of thought is not extinct today, but it is rare, and doing such work is not impossible, but fights a nearly overwhelming current. Bret Victor, The Art of Doing Science and Engineering: Learning to Learn
Up and Down the Ladder of Abstraction An Essay by Bret Victor worrydream.com The most powerful way to gain insight into a system is by moving between levels of abstraction. Many designers do this instinctively. But it's easy to get stuck on the ground, experiencing concrete systems with no higher-level view. It's also easy to get stuck in the clouds, working entirely with abstract equations or aggregate statistics. This interactive essay presents the ladder of abstraction, a technique for thinking explicitly about these levels, so a designer can move among them consciously and confidently. From a roving viewpoint abstractionunderstandinginteraction
The Ladder of Abstraction An Essay by Bret Victor worrydream.com Collaborative Information Architecture at Scale informationthinkingcommunicationabstraction
A Brief Rant An Essay by Bret Victor worrydream.com Like, just a post complaining that screens should be better designtechnologywwwinteractionbody
The Future of Programming A Talk by Bret Victor worrydream.com programmingcodetechnologyinteractionsoftware
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking