Open Transclude for Networked Writing An Essay by Toby Shorin subpixel.space Not an accumulation of factsMore that can be doneOpen Transclude Designing Synced Blocks informationwritinghypermedia
Quotebacks A Tool by Tom Critchlow & Toby Shorin quotebacks.net Quotebacks brings structured discourse to blogs and personal websites. Quotebacks makes it easy to reference content and create dialogue with other sites by turning snippets of text into elegant, self-contained blockquote components. hypermediawwwblogging
Building for the Culture An Article by Toby Shorin subpixel.space Cultural relevanceWhy don't we have any users?
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking