Names vs. The Nothing This is the first site along the tour. In here we have a void. I remember the building that used to stand here, it was painted blue. Passing through it, you can imagine how us, as ghosts – should the building be standing here – would have to actually be invisible to pass through these walls and now it’s the reverse. The building is the ghost and we’re passing through these walls. Graham Coreil-Allen & Roman Mars, 99% Invisible 99percentinvisible.org New Public SitesLocal Code: 3,659 Proposals About Data, Design & The Nature of Cities emptinessnamescities
99% Invisible A Podcast by Roman Mars & Kurt Kohlstedt 99percentinvisible.org The Worst Video Game EverSome Other Sign that People Do Not Totally Regret LifeThe Help-Yourself CityLawn OrderNames vs. The Nothing+7 More designunderstanding
The 99% Invisible City A Book by Roman Mars & Kurt Kohlstedt 99percentinvisible.org urbanismcitiesdesignarchitecturedetails
The Worst Video Game Ever A Podcast from 99% Invisible by Roman Mars & Howard Scott Warshaw 99percentinvisible.org Disorientation
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking