Against an Increasingly User-Hostile Web An Article by Parimal Satyal neustadt.fr We are quietly replacing an open web that connects and empowers with one that restricts and commoditizes people. We need to stop it. A fly in the spider's webIf you run a websiteI chose outWhat do we want the web to be? The Rise Of User-Hostile Software wwwtechnologyux
Rediscovering the Small Web An Article by Parimal Satyal neustadt.fr The vast open seasThe gatekeeperIt can also be art The small web is beautiful www
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking