A few people have asked me what I did to make this [website] so fast.
The answer is: nothing.
I just didn't add anything to make it slow.
I kept it simple.
The pages are pre-rendered.
The CSS is inlined.
I didn't add unnecessary javascript.
The work was done before you got there.
Your websites start fast until you add too much to make them slow. Do you need any framework at all? Could you do what you want natively in the browser? Would doing it without a framework at all make your site lighter, or actually heavier in the long run as you create or optimize what others have already done?
Photos of the Tanikawa House, designed by architect Kazuo Shinohara.
Built in 1974, this summer house materializes the act of covering a piece of earth, making it an inhabitation only by means of a roof protecting the dirt soil of the ground. The house lies on a slope in a middle of a wood and grows through an exposed timber frame structure which supports a large pitched roof. Under the roof, a minimal section of the house located on a side hosts some specific living functions concentrated on two floors: a bathroom, a kitchen, a bedroom and a staircase. This section lies in parallel to the main “earth room” (or “summer room”) and overlooks it.
Ultimately this redesign has been a study in less, trying to dig deep and find out what it is I actually want for this site. A momentary visual “wow”, or quality content that is worthy of your attention? I decided on the latter, with less visual clutter it is far harder to try obscure bad or shallow writing behind a veneer of pretty images and effects. Posts may take longer to write but I hope this new design will push towards content that is worthy of your time.
Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points.
The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company."
The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities."
The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities."