The Art of Doing Science and Engineering: Learning to Learn A Book by Richard Hamming www.amazon.com The Art of Doing Science and Engineering is the full expression of what "You and Your Research" outlined. It's a book about thinking; more specifically, a style of thinking by which great ideas are conceived. Gifts of knowledge to humanityHamming-greatnessIt cannot be taught in wordsPreparing for problemsStudent's future, not teacher's past+33 More You and Your ResearchChance favors the prepared mindSerendipity learningscienceengineeringdiscovery
You and Your Research A Speech by Richard Hamming www.cs.virginia.edu This talk centered on Hamming's observations and research on the question "Why do so few scientists make significant contributions and so many are forgotten in the long run?" Important problemsOpen doors, open mindsInverting the problemIntellectual investment is like compound interestGreat people can tolerate ambiguity+2 More The Art of Doing Science and Engineering: Learning to Learn researchdiscoverycreativitylearning
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking