Litany Against Fear I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past, I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain. Frank Herbert, Dune dune.fandom.com fearminddeath
Reality exists in the mind But I tell you, Winston, that reality is not external. Reality exists in the human mind, and nowhere else. George Orwell, 1984 realitymind
A mind so in flux A mind so in flux, so sensitive to intuitive insights, could never write an academic textbook. All he could retain on paper were indications, hints, allusions, like the delicate color dots and line plays on his pictures. Sibyl Moholy-Nagy, Pedagogical Sketchbook drawingmind
The brain within its groove The brain within its groove Runs evenly and true; But let a splinter swerve, T'were easier for you To put the water back When floods have slit the hills, And scooped a turnpike for themselves, And blotted out the mills! Emily Dickinson, The Collected Poems of Emily Dickinson insanitymind
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking