Typography
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Sentences and words do not exist by themselves
Sentences and words do not exist by themselves, but have natural, inevitable, unavoidable interactions with their surrounding spaces, words, and other sentences. Sentences are not independent of their spatial context, and interactions can create meanings and harms. Sentences survive content-indifferent and content-hostile spacings, but surviving is not thriving. Text space should not be owned and governed by generic productions grids, which make for convenient production but inconvenient meaning. Space can and should be content-responsive, actively contributing to meaning – forever practices in poetry, maps, math, computer code, comics, theater/movie scrips, posters. Subtle visual spacing differentiates and clarifies sentences, and meaning becomes more consequential, memorable, retrievable.
Central-axis text
Central-axis provides a clear signal of the next line, so that readers and speakers don't have to search on the left margin, sometimes accidentally skipping down a line. Ragged-left typography is used for dialogue in novels and scripts. In central-axis, each line is activated at both left and right margins – unlike squared-off conventional text. Readers/speakers are aware of the length of the next line at both its beginning and end. That knowledge may also help readers detect the pace and rhythm of the words, as in reading poetry aloud.
The pernicious issue with pangrams
The far more pernicious issue with pangrams, as a means for evaluating typefaces, is how poorly they portray what text actually looks like. Every language has a natural distribution of letters, from most to least common, English famously beginning with the
E
that accounts for one eighth of what we read, and ending with theZ
that appears just once every 1,111 letters. Letter frequencies differ by language and by era — theJ
is ten times more popular in Dutch than English; biblical English unduly favors theH
thanks to archaisms like thou and sayeth — but no language behaves the way pangrams do, with their forced distribution of exotics. Seven of the most visually awkward letters, theW
,Y
,V
,K
,X
,J
, andZ
, are among the nine rarest in English, but pangrams force them into every sentence, guaranteeing that every paragraph will be riddled with holes. A typeface designer certainly can’t avoid accounting for these unruly characters, but there’s no reason that they should be disproportionately represented when evaluating how a typeface will perform.To abandon control
In print the designer is god. An enormous industry has emerged from WYSIWYG, and many of the web’s designers are grounded in the beliefs and practices, the ritual of that medium. As designers we need to rethink this role, to abandon control, and seek a new relationship with the page.
The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embrace the fact that the web doesn’t have the same constraints, and design for this flexibility. But first, we must “accept the ebb and flow of things.”
Typographic grid
Just one of many examples of beautiful typography and layout throughout the book. Love the page design.
A state of energetic repose
Read the text before designing it.
Discover the outer logic of the typography in the inner logic of the text.
Make the visible relationship between the text and other elements (photographs, captions, tables, diagrams, notes) a reflection of their real relationship.
Give full typographic attention even to incidental details.
Invite the reader into the text.
Reveal the tenor and meaning of the text.
Clarify the structure and the order of the text.
Link the text with other existing elements.Induce a state of energetic repose, which is the ideal condition for reading.
Simple forms
The concept that “the simpler the form of a letter the simpler its reading” was an obsession of beginning constructivism. It became something like a dogma, and is still followed by “modernistic” typographers.
This notion has proved to be wrong, because in reading we do not read letters but words, words as a whole, as a “word picture.” Ophthalmology has disclosed that the more the letters are differentiated from each other, the easier is the reading.
Without going into comparisons and the details, it should be realized that words consisting of only capital letters present the most difficult reading—because of their equal height, equal volume, and, with most, their equal width. When comparing serif letters with sans-serif, the latter provide an uneasy reading. The fashionable preference for sans-serif in text shows neither historical nor practical competence.
Typography exists to honor content
In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order to be read, it must relinquish the attention it has drawn. Typography with anything to say therefore aspired to a kind of statuesque transparency. Its other traditional goal is durability: not immunity to change, but a clear superiority to fashion. Typography at its best is a visual form of language linking timelessness and time.
The higher courts
Refer typographic disputes to the higher courts of speech and thinking.
Type is idealized writing, and its normal function is to record idealized speech. Acronyms such as CD and TV or USA and UFO are set in caps because that is the way we pronounce them. Acronyms such as UNESCO, ASCII, and FORTRAN, which are pronounced not as letters but as words, are in the process of becoming precisely that. When a writer accepts them fully into her speech and urges readers to do likewise, it is time for the typographer to accept them into the common speech of typography by setting them in lower case. Other acronymic words, such as laser and radar, have long since traveled the same road.
Pure but silent
Architects build perfectly proportioned kitchens, living rooms and bedrooms in which their clients will make, among other things, a mess. Typographers likewise build perfectly proportioned pages, then distort them on demand. The text takes precedence over the purity of the design, and the typographic texture of the text takes precedence over the absolute proportions of the pure but silent page.
An end in itself
Typography, like language, is more important to me for what it allows to happen than for anything it accomplishes on its own. I hope that in writing a book on the subject I have not given the impression that either typography or design is an end in itself.
Respect
Respect the text first of all, the letterforms second, the type designer third, the foundry fourth.
The needs of the text should take precedence over the layout of the font, the integrity of the letterforms over the ego of the designer, the artistic sensibility of the designer over the foundry’s desire for profit, and the founder’s craft over a good deal else.
A gradual refinement
The steel rail is an artifact whose form has been carefully optimized. This gradual refinement of the design was done not by a single brilliant engineer but by more than a century of industrial evolution. The rail was never meant to be an object of beauty, but its cross section has all the elegance of fine typography.
The Elements of Typographic Style
A Book by Robert BringhurstTo Make a Book, Walk on a Book
An Essay by Craig ModThe ability of the physical world — a floor, a wall — to act as a screen of near infinite resolution becomes more powerful the more time we spend heads-down in our handheld computers, screens the size of palms. In fact, it’s almost impossible to see the visual patterns — the inherent adjacencies — of a physical book unless you deconstruct it and splay it out on the floor.
Web Design is 95% Typography
An Article by Oliver Reichenstein95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.
What of the lowly page number
An Article by Marlon J. EttingerStatement of intent, chronological guidepost, or cheap trick to inflate the length of a text, page number placement is anything but an afterthought. Behind these innocuous and overlooked symbols, I found many stories to be told.
Care for the Text
An Article by Robin RendleWhenever I’m stuck pondering the question: "How do I make this website better?" I know the answer is always this: Care for the text.
Without great writing, a website is harder to read, extremely difficult to navigate, and impossible to remember. Without great writing, it’s hardly a website at all. But it’s tough to remember this day in and day out—especially when it’s not our job to care about the text—yet each and every <p> tag and <button> element is an opportunity for great writing. It’s a moment to inject some humor or add a considerate note that helps people.
…These are the details that make a good website great.
In search of visual texture
An Article by Rachel PruddenI’m now more inclined to attribute Looseleaf’s power to its visual texture than to some cognitive media-style abstraction. And the visual texture owes more to the beauty (yes, beauty!) of the original pdfs from the Vasulka Archive. Perhaps the demo is best understood not as a prototype generic tool, but as a specific curated experience in its own right, with form and content claiming equal importance in its overall success.
Even so, I think there are some general lessons that can be drawn from this demo:
- Content is not inert
- Visual texture lets content breathe
- Visual texture lets the eye wander without losing itself
Chartwell
A FontThis set of tools for easily creating graphs is conveniently disguised as a set of fonts. OpenType features are used to interpret and visualize the data. The data remains as editable text, allowing for painless updates.
Whomst styles?
An Article by Robin SloanThis is a “whostyle”: an attempt to carry the ~timbre~ of an author’s voice, in the form of their design sensibility, through into a quotation. It’s the author who defines their whostyle; the quoting site just honors it, a frame around their words.
I think the whostyle makes a few arguments. Among them:
- Text is more than a string of character codes. Its design matters, typography and layout alike; these things support (or subvert!) its affect, argument, and more.
- The web should be more colorful and chaotic, along nearly every dimension. The past five years have brought a flood of new capabilities, hugely expressive — let’s use them!
- Quoting is touchy, and anything you can do to cushion it with respect and hospitality is a plus.
Unicode Arrows
A Fragment by Rachel Binx↬ welcome to the best part of the unicode spec ↫
APL386 Unicode
A Font by Adám BrudzewskyAPL font based on Adrian Smith's APL385 font with a fun, whimsical look, inspired by Comic Sans Serif.
APL (named after the book A Programming Language) is a programming language developed in the 1960s by Kenneth E. Iverson. Its central datatype is the multidimensional array. It uses a large range of special graphic symbols to represent most functions and operators, leading to very concise code. It has been an important influence on the development of concept modeling, spreadsheets, functional programming, and computer math packages. It has also inspired several other programming languages.
On Love
Not knowing quite what they mean
"Do you understand all the symbolism?"
"Not really, besides its being Venus and Cupid."
"I didn't even know that, so you're one up on me. I wish I'd read more about ancient mythology," she continued. "But actually, I like looking at things and not knowing quite what they mean."
We're not children, you know
We're not children, you know.
And with these words, she placed her lips on mine and we embarked on one of the longer and more beautiful kisses mankind has ever known.
To think
Few things are as antithetical to sex as thought. Sex is instinctive, unreflective, and spontaneous, while thought is careful, uninvolved, and judgmental. To think during sex is to violate a fundamental law of intercourse.
A cruel paradox
When we look at someone (an angel) from a position of unrequited love and imagine the pleasures that being in heaven with them might bring us, we are prone to overlook a significant danger: how soon their attractions might pale if they began to love us back. We fall in love because we long to escape from ourselves with someone as ideal as we are corrupt. But what if such a being were one day to turn around and love us back? We can only be shocked. How could they be as divine as we had hoped when they have the bad taste to approve of someone like us? If in order to love we must believe that the beloved surpasses us in some way, does not a cruel paradox emerge when we witness this love returned? "If s/he really is so wonderful, how could s/he love someone like me?"
Shoes
It was perhaps a pedantic matter over which to come to such a decision, but shoes are supreme symbols of aesthetic, and hence by extension psychological, compatibility. Certain areas and coverings of the body say more about a person than others: shoes suggest more than pullovers, thumbs more than elbows, underwear more than overcoats, ankles more than shoulders.
I marshmallow you
Then I noticed a small plate of complimentary marshmallows near Chloe's elbow and it suddenly seemed clear that I didn't love Chloe so much as marshmallow her. What it was about a marshmallow that should suddenly have accorded so perfectly with my feelings toward her, I will never know, but the word seemed to capture the essence of my amorous state with an accuracy that the word 'love', weary with overuse, simply could not aspire to.
From then on, love was, for Chloe and me at least, no longer simply love, it was a sugary, puffy object a few millimeters in diameter that melts deliciously in the mouth.
A social animal
What does it mean that man is a "social animal"? Only that humans need one another in order to define themselves and achieve self-consciousness, in a way that mollusks and earthworms do not. We cannot come to a proper sense of ourselves if there aren't others around to show us what we're like.
"A man can acquire anything in solitude except a character," wrote Stendhal.
Possible lives
Watching Alice talk, light a candle that had blown out, rush into the kitchen with the plates, or brush a strand of blonde hair from her face, I found myself falling victim to romantic nostalgia, which descends whenever we are faced with those who might have been our lovers, but whom chance has decreed we will never properly know. The possibility of an alternative love story is a reminder that the life we are leading is only one of a myriad of possible lives, and it is the impossibility of leading them all that plunges us into sadness.
The threat of happiness
Dr. Saavedra had diagnosed a case of anhedonia, a disease defined by the British Medical Association as a reaction remarkably close to mountain sickness resulting from the sudden terror brought on by the threat of happiness. It was a common disease among tourists in this region of Spain, faced in these idyllic surroundings with the sudden realization that earthly happiness might be within their grasp, and prey therefore to a violent physiological reaction designed to counteract such a daunting possibility.
I don't see a wall
"I don't know, really. It's just a sense I have that ever since about the middle of September, we haven't really been communicating. It's like there's a wall between us and you're refusing to acknowledge it's there."
"I don't see a wall."
"That's what I mean. You're refusing to admit there was ever anything other than this."
"Than what?"
Romantic terrorism
Once a partner has begun to lose interest, there is apparently little the other can do to arrest the process. Like seduction, withdrawal suffers under a blanket of reticence. The very breakdown of communication is hard to discuss, unless both parties have a desire to see it restored.
This leaves the lover in a desperate situation. Honest dialogue seems to produce only irritation and smothers love in the attempt to revive it. Desperate to woo the partner back at any cost, the lover might at this point be tempted to turn to romantic terrorism, the product of irredeemable situations, a gamut of tricks (sulking, jealousy, guilt) that attempt to force the partner to return love, by blowing up (in fits of tears, rage, or otherwise) in front of the loved one. The terroristic partner knows he cannot realistically hope to see his love reciprocated, but the futility of something is not always (in love or in politics) a sufficient argument against it.
Certain things are said not because they will be heard, but because it is important to speak.
Walls
As the plane pierced through the clouds, I tried to imagine a future: a period of life was coming brutally to an end, and I had nothing to replace it with, only a terrifying absence.
What would life mean from now on? Though we continued holding hands, I knew how Chloe and I would watch our bodies grow foreign to each other. Walls would be build up, the separation would be institutionalized, I would meet her in a few months or years, we would be light, jovial, masked, dressed for business, ordering a salad in a restaurant—unable to touch what we were now revealing: the sheer human drama, the nakedness, the dependency, the unalterable loss. We would be like an audience emerging from a heart-wrenching play but unable to communicate any of the emotions they had felt inside, able only to head for a drink at the bar, knowing there was more, but unable to touch it.
In order that
No philosophy is further from the thought that what happens to us is random than psychoanalysis. I did not simply love Chloe and then she left me. I loved Chloe in order that she would leave me. It was not for the shape of her smile or the liveliness of her mind that I had chosen Chloe. It was because the unconscious, perverse casting director of my life had recognized in her a suitable character to leave the stage after inflicting the requisite amount of suffering.
The significance of love's burden
There is an Arabic saying that the soul travels at the pace of a camel. While most of our self is led by the strict demands of timetables and diaries, our soul, the seat of the heart, trails nostalgically behind, burdened by the weight of memory. If every love affair adds a certain weight to the camel's load, then we can expect the soul to slow according to the significance of love's burden.
What does wisdom counsel?
We start trying to be wise when we realize that we are not born knowing how to live, that living one's life is a skill that has to be acquired, like learning to ride a bicycle or play the piano. But what does wisdom counsel us to do? It tells us to aim for tranquility and inner peace, a life free from anxiety, fear, idolatry, and harmful passions. Wisdom teaches us that our first impulses may not always be trustworthy, and that our appetites will lead us astray if we do not train reason to separate vain from genuine needs.
Once again begun to fall
Such lessons appeared all the more relevant when Rachel accepted my invitation for dinner the following week, and the very thought of her began sending tremors through the region the poets have called the heart, tremors that I knew could have meant one thing only—that I had once again begun to fall.