Typography
Stacklists
Sentences and words do not exist by themselves
Sentences and words do not exist by themselves, but have natural, inevitable, unavoidable interactions with their surrounding spaces, words, and other sentences. Sentences are not independent of their spatial context, and interactions can create meanings and harms. Sentences survive content-indifferent and content-hostile spacings, but surviving is not thriving. Text space should not be owned and governed by generic productions grids, which make for convenient production but inconvenient meaning. Space can and should be content-responsive, actively contributing to meaning – forever practices in poetry, maps, math, computer code, comics, theater/movie scrips, posters. Subtle visual spacing differentiates and clarifies sentences, and meaning becomes more consequential, memorable, retrievable.
Central-axis text
Central-axis provides a clear signal of the next line, so that readers and speakers don't have to search on the left margin, sometimes accidentally skipping down a line. Ragged-left typography is used for dialogue in novels and scripts. In central-axis, each line is activated at both left and right margins – unlike squared-off conventional text. Readers/speakers are aware of the length of the next line at both its beginning and end. That knowledge may also help readers detect the pace and rhythm of the words, as in reading poetry aloud.
The pernicious issue with pangrams
The far more pernicious issue with pangrams, as a means for evaluating typefaces, is how poorly they portray what text actually looks like. Every language has a natural distribution of letters, from most to least common, English famously beginning with the
E
that accounts for one eighth of what we read, and ending with theZ
that appears just once every 1,111 letters. Letter frequencies differ by language and by era — theJ
is ten times more popular in Dutch than English; biblical English unduly favors theH
thanks to archaisms like thou and sayeth — but no language behaves the way pangrams do, with their forced distribution of exotics. Seven of the most visually awkward letters, theW
,Y
,V
,K
,X
,J
, andZ
, are among the nine rarest in English, but pangrams force them into every sentence, guaranteeing that every paragraph will be riddled with holes. A typeface designer certainly can’t avoid accounting for these unruly characters, but there’s no reason that they should be disproportionately represented when evaluating how a typeface will perform.To abandon control
In print the designer is god. An enormous industry has emerged from WYSIWYG, and many of the web’s designers are grounded in the beliefs and practices, the ritual of that medium. As designers we need to rethink this role, to abandon control, and seek a new relationship with the page.
The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embrace the fact that the web doesn’t have the same constraints, and design for this flexibility. But first, we must “accept the ebb and flow of things.”
Typographic grid
Just one of many examples of beautiful typography and layout throughout the book. Love the page design.
A state of energetic repose
Read the text before designing it.
Discover the outer logic of the typography in the inner logic of the text.
Make the visible relationship between the text and other elements (photographs, captions, tables, diagrams, notes) a reflection of their real relationship.
Give full typographic attention even to incidental details.
Invite the reader into the text.
Reveal the tenor and meaning of the text.
Clarify the structure and the order of the text.
Link the text with other existing elements.Induce a state of energetic repose, which is the ideal condition for reading.
Simple forms
The concept that “the simpler the form of a letter the simpler its reading” was an obsession of beginning constructivism. It became something like a dogma, and is still followed by “modernistic” typographers.
This notion has proved to be wrong, because in reading we do not read letters but words, words as a whole, as a “word picture.” Ophthalmology has disclosed that the more the letters are differentiated from each other, the easier is the reading.
Without going into comparisons and the details, it should be realized that words consisting of only capital letters present the most difficult reading—because of their equal height, equal volume, and, with most, their equal width. When comparing serif letters with sans-serif, the latter provide an uneasy reading. The fashionable preference for sans-serif in text shows neither historical nor practical competence.
Typography exists to honor content
In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order to be read, it must relinquish the attention it has drawn. Typography with anything to say therefore aspired to a kind of statuesque transparency. Its other traditional goal is durability: not immunity to change, but a clear superiority to fashion. Typography at its best is a visual form of language linking timelessness and time.
The higher courts
Refer typographic disputes to the higher courts of speech and thinking.
Type is idealized writing, and its normal function is to record idealized speech. Acronyms such as CD and TV or USA and UFO are set in caps because that is the way we pronounce them. Acronyms such as UNESCO, ASCII, and FORTRAN, which are pronounced not as letters but as words, are in the process of becoming precisely that. When a writer accepts them fully into her speech and urges readers to do likewise, it is time for the typographer to accept them into the common speech of typography by setting them in lower case. Other acronymic words, such as laser and radar, have long since traveled the same road.
Pure but silent
Architects build perfectly proportioned kitchens, living rooms and bedrooms in which their clients will make, among other things, a mess. Typographers likewise build perfectly proportioned pages, then distort them on demand. The text takes precedence over the purity of the design, and the typographic texture of the text takes precedence over the absolute proportions of the pure but silent page.
An end in itself
Typography, like language, is more important to me for what it allows to happen than for anything it accomplishes on its own. I hope that in writing a book on the subject I have not given the impression that either typography or design is an end in itself.
Respect
Respect the text first of all, the letterforms second, the type designer third, the foundry fourth.
The needs of the text should take precedence over the layout of the font, the integrity of the letterforms over the ego of the designer, the artistic sensibility of the designer over the foundry’s desire for profit, and the founder’s craft over a good deal else.
A gradual refinement
The steel rail is an artifact whose form has been carefully optimized. This gradual refinement of the design was done not by a single brilliant engineer but by more than a century of industrial evolution. The rail was never meant to be an object of beauty, but its cross section has all the elegance of fine typography.
The Elements of Typographic Style
A Book by Robert BringhurstTo Make a Book, Walk on a Book
An Essay by Craig ModThe ability of the physical world — a floor, a wall — to act as a screen of near infinite resolution becomes more powerful the more time we spend heads-down in our handheld computers, screens the size of palms. In fact, it’s almost impossible to see the visual patterns — the inherent adjacencies — of a physical book unless you deconstruct it and splay it out on the floor.
Web Design is 95% Typography
An Article by Oliver Reichenstein95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.
What of the lowly page number
An Article by Marlon J. EttingerStatement of intent, chronological guidepost, or cheap trick to inflate the length of a text, page number placement is anything but an afterthought. Behind these innocuous and overlooked symbols, I found many stories to be told.
Care for the Text
An Article by Robin RendleWhenever I’m stuck pondering the question: "How do I make this website better?" I know the answer is always this: Care for the text.
Without great writing, a website is harder to read, extremely difficult to navigate, and impossible to remember. Without great writing, it’s hardly a website at all. But it’s tough to remember this day in and day out—especially when it’s not our job to care about the text—yet each and every <p> tag and <button> element is an opportunity for great writing. It’s a moment to inject some humor or add a considerate note that helps people.
…These are the details that make a good website great.
In search of visual texture
An Article by Rachel PruddenI’m now more inclined to attribute Looseleaf’s power to its visual texture than to some cognitive media-style abstraction. And the visual texture owes more to the beauty (yes, beauty!) of the original pdfs from the Vasulka Archive. Perhaps the demo is best understood not as a prototype generic tool, but as a specific curated experience in its own right, with form and content claiming equal importance in its overall success.
Even so, I think there are some general lessons that can be drawn from this demo:
- Content is not inert
- Visual texture lets content breathe
- Visual texture lets the eye wander without losing itself
Chartwell
A FontThis set of tools for easily creating graphs is conveniently disguised as a set of fonts. OpenType features are used to interpret and visualize the data. The data remains as editable text, allowing for painless updates.
Whomst styles?
An Article by Robin SloanThis is a “whostyle”: an attempt to carry the ~timbre~ of an author’s voice, in the form of their design sensibility, through into a quotation. It’s the author who defines their whostyle; the quoting site just honors it, a frame around their words.
I think the whostyle makes a few arguments. Among them:
- Text is more than a string of character codes. Its design matters, typography and layout alike; these things support (or subvert!) its affect, argument, and more.
- The web should be more colorful and chaotic, along nearly every dimension. The past five years have brought a flood of new capabilities, hugely expressive — let’s use them!
- Quoting is touchy, and anything you can do to cushion it with respect and hospitality is a plus.
Unicode Arrows
A Fragment by Rachel Binx↬ welcome to the best part of the unicode spec ↫
APL386 Unicode
A Font by Adám BrudzewskyAPL font based on Adrian Smith's APL385 font with a fun, whimsical look, inspired by Comic Sans Serif.
APL (named after the book A Programming Language) is a programming language developed in the 1960s by Kenneth E. Iverson. Its central datatype is the multidimensional array. It uses a large range of special graphic symbols to represent most functions and operators, leading to very concise code. It has been an important influence on the development of concept modeling, spreadsheets, functional programming, and computer math packages. It has also inspired several other programming languages.
Seeing With Fresh Eyes
Meaning
Space
Data
Truth
The problem with trees
Many systems are organized hierarchically. The CERNDOC documentation system is an example, as is the Unix file system, and the VMS/HELP system. A tree has the practical advantage of giving every node a unique name. However, it does not allow the system to model the real world. For example, in a hierarchical HELP system such as VMS/HELP, one often gets to a lead on a tree such as:
HELP COMPILER SOURCE_FORMAT PRAGMAS DEFAULTS
only to find a reference to another leaf: Please see
HELP COMPILER COMMAND OPTIONS DEFAULTS PRAGMAS
and it is necessary to leave the system and re-enter it. What was needed was a link from one node to another, because in this case the information was not naturally organized into a tree.
Content-responsive space
Content-responsive spaces in text can be as meaningful as spaces and line breaks in computer code, poetry, math, dialogues, cartoons.
For 1500 years, printed text has used grids indifferent/hostile to meaning. Content-responsive grids are better than imperious grid-possessed layouts. To clarify and intensity meaning, authors and editors can remodel relations between spaces and words...insisting on control of line breaks by authors (who, after all, know the content).
Personal annotations
Yehudi Menuhin, a great violinist, marked up a score for Bach's Sonata No. 2 for Solo Violin. Penciled annotations show real-time performance strategies. To outsiders, insider markups appear chaotic and cryptic, but these personal annotations are for Menuhin's eyes, the only eyes that matter. All can learn from this useful workaday grid strategy: a relevant and intense data layer can become a coherent substrate scaffold upon which to overlay additional information. Maps do this all day long.
What excellence is
Learn what excellence is, how to identify it...This is not a big reading assignment – excellence is scarce, lognormal, long-tailed. Acting on this knowledge is liberating, freeing oneself from vast piles of triviality, knock-offs, petty connoisseurship, over-publishing, and the short-sighted, trendy, greedy. Excellence is long-term knowledge, even forever knowledge.
Excellence, like good taste, is perhaps a universal quality. Analytical thinking is about the relationship between evidence and conclusions, and is fundamental to all empirical work, regardless of field, discipline, specialty. Thus it is possible at times to assess credibility of nonfiction work without being a content expert. Thinking eyes may well have an eye for excellence, regardless of field or discipline.
Sentences and words do not exist by themselves
Sentences and words do not exist by themselves, but have natural, inevitable, unavoidable interactions with their surrounding spaces, words, and other sentences. Sentences are not independent of their spatial context, and interactions can create meanings and harms. Sentences survive content-indifferent and content-hostile spacings, but surviving is not thriving. Text space should not be owned and governed by generic productions grids, which make for convenient production but inconvenient meaning. Space can and should be content-responsive, actively contributing to meaning – forever practices in poetry, maps, math, computer code, comics, theater/movie scrips, posters. Subtle visual spacing differentiates and clarifies sentences, and meaning becomes more consequential, memorable, retrievable.
Central-axis text
Central-axis provides a clear signal of the next line, so that readers and speakers don't have to search on the left margin, sometimes accidentally skipping down a line. Ragged-left typography is used for dialogue in novels and scripts. In central-axis, each line is activated at both left and right margins – unlike squared-off conventional text. Readers/speakers are aware of the length of the next line at both its beginning and end. That knowledge may also help readers detect the pace and rhythm of the words, as in reading poetry aloud.
Idiosyncratic paragraphs
Text-only paragraphs differ from one another only in their words. All the words are typographically the same – typeface, spacings, line-lengths piled up into long deep columns. Systematic regularity of text paragraphs is universally inconvenient for readers, who are unable to find and read once against a specific string of words in previously-read paragraphs. All readers have encountered this problem in essays, articles, novels, news reports. Idiosyncratic paragraphs assist memory and retrieval by readers, by uniquely activating the relevant neural substrates for retaining visual memories. Nearly every paragraph in this book is deliberately unique.
No more LittleDataGraphics
Small data sets should be shown directly...LittleDataGraphics (pie charts, bar charts) translate and encode data into areas and colors. Viewers must then mentally translate codes back into numbers. These codes are unique to the local sets of data graphics, and do not repay learning. Instead, just directly show numbers as numbers. No more LittleDataGraphics. Data visualizations are at their best when there is so much data that the only way to see it...is to see it.
An immense wordy diagram
In ~1560 Ettore Ausonia, a polymath with interests from mathematics to mirror-making, constructed an immense wordy diagram depicting reflections from concave spherical mirrors. Then, between 1592 and 1601, while teaching at the University of Padua, Galileo made this handwritten copy of the diagram, which was fortunate since Ausonio's original has since gone missing. Three helpful architectures for the off-the-grid sentences are deployed – word trees, stacklists, annotated linking lines.
Stacklists
Stacklists organize and clarify complex material in 2-space. Readers read more slowly, and that's good: to think, look again, and connect words vertically within each stack and horizontally between stacks. Instead of polyphony, conventional inline lists are a freight train of words along a one-way narrow track, making it difficult to identify which words belong to which list and to link and compare elements within and between lists.
Observe data collection at the moment of measurement
See, observe, learn how data are collected at moment and place of measurement. "You never learn more about a process than when you directly observe how data are actually measured," said Cuthbert Daniel, a superb applied statistician. See with fresh eyes. Walk around what you want to learn about. Talk to those who do measurements. See how numbers came to be.
Do those measuring know the desired answer? Are those measuring skilled, alert, honest, biased, incompetent, sloppy, tired and emotional?...Artifacts and errors in measurements measured? How are outliers adjudicated?
46 data quality issues in spreadsheets
Outcomes decide
High levels of U.S. patient satisfaction are mainly associated with hospitality (greeters at the door, empathetic staff, comfortable rooms) – but also with more treatments, high costs, and substantially higher mortality even after adjusting for baseline health and comorbidities. Several plausible stories explain these big n and replicated observational findings. Whatever the case, post-treatment patient satisfaction/gratitude does not measure whether a treatment works or not. Patient outcomes decide.
Which half?
One day when I was a junior medical student, a very important Boston surgeon visited the school and delivered a great treatise on a large number of patients who had undergone successful operations for vascular reconstruction. At the end of the lecture, a young student at the back of the room timidly asked, "Do you have any controls?" Well the great surgeon drew himself up to his full height, hit the desk, and said, "Do you mean did I not operate on half of the patients?" The hall grew very quiet then. The voice at the back of the room hesitantly replied, "Yes, that's what I had in mind." Then the visitor's fist really came down as he thundered, "Of course not. That would have doomed half of them to their death!" God, it was quiet then, and one could scarcely hear the small voice ask, "Which half?"
Good annotation
Information displays should be annotated, combining words, images, graphics, whatever it takes to describe and explain something. Annotation calls out and explains information and, at the same time, explains to viewers how to read data displays. Good annotation is like a knowledgeable expert/teacher at the viewer's side pointing and saying, "Now see how this works with that, how this might explain that..."
Signs seen and unseen
Direct instructions at point of need may encourage writers and programmers to divert diversions. Or not, because signs are seen only a few times before becoming unseen.
What is the strongest visual element?
Preparing to write the novel Catch 22, Joseph Heller composed a storyboard, a 2-dimensional list with 3,650 words arrayed in 34 × 21 = 714 interacting cells. Rows are ordered in time, and each row records when each character does what. Some cell entries are erased. It took 7 years to complete the novel's 758-page typescript.
The Catch 22 plotchart works better upon replacing optically noisy grids with ghost grids. Lightness of framing lines creates soft boundaries to maintain order and also allows words to spill across cells naturally...More generally, ask of information displays and interfaces, "What is the strongest visual element?" The correct answer is not "grid lines".
Your only language is vision
To see with fresh, uninstructed eyes and an open mind requires a deliberate, self-aware act by the observer. Abstract artworks represent themselves and should be first viewed for themselves. When looking at outdoor abstract pieces, concentrate initially on the unique optical experience produced by the artworks. See as the artist saw when making the piece.
A focus on optical experience does not deny stories, it postpones them. Viewing an artwork may evoke interesting narratives – or just tedious artchat recalling similar art or artists, concocting playful tales, realizing how scrap metal was repurposed into art, making judgments about the artist's intentions or character, or contemplating an artwork's provenance, price, politics. Let the artwork stand on its own. Walk around fast and slow, be still, look and see from
up down sideways close afar above below
, enjoy the multiplicity ofsilhouettes shadows dapples clouds airspaces sun earth glowing
. Your only language is vision.Lists consist of whatever it takes
Lists consist of whatever it takes – nouns, proper nouns, verbs, graphics, images, numbers.
...In lists, spaces have meaning, locating elements in relation to other elements. Lists are often free and independent from conventional rules of stylesheets / grammar / typography / punctuation. Lists also help us escape from the personal internalized mash-up stylesheets of every writer and reader – a continuous low-level background buzz checking to see if word usage, spelling, punctuation, grammar are 'correct'. Lists are all content – about the substance contained, not the container. An empirical theory here for reasoning about lists includes
selection of list items
list quality and completeness
comparing list models
comparing list architecturesNo wonder you think it's complicated
We were very proud of our user interface and the fact that we had a way to browse 16,000 (!!) pages of documentation on a CD-ROM. But browsing the hierarchy felt a little complicated to us.
So we asked Tufte to come in and have a look, and were hoping perhaps for a pat on the head or some free advice. He played with our AnswerBook for 90 seconds, turned around, pronounced his review:
"Dr. Spock's Baby and Child Care is a best-selling owner's manual for the most complicated 'product' imaginable – and it has only 2 levels of headings. You have 8 levels of hierarchy and I haven't stopped counting yet. No wonder you think it's complicated."
Verb List
Documents vs. decks
Decks are easier to prepare than documents, however. Documents require coherence, thinking, sentences. But convenience in preparing decks harms the content and the audience. Optimizing presenter convenience is selfish, lazy, and worst of all, replaces thinking.
Books are meant to be used
During most of the course students have their books open, either to read or to follow along. Students are encouraged to annotate the books: "Books are meant to be used. Dog-ear the pages, mark them up, put notes in the spacious margins."
Learning via teaching
The course material changes 15% each year, as the book currently in progress becomes part of the course years before it is finally published. I detect incoherencies and mistakes in the new material while teaching. This leads to refinements or even throwing stuff out from the forthcoming book. A good way to learn about something is to teach it.
Self-publishing, self-exemplifying
I sought to design [my first book] so as to make it self-exemplifying – that is, the physical object itself would reflect the intellectual principles advanced in the book. Publishers seemed appalled at the prospect that an author might govern design. Consequently I decided to self-publish the book.
...[Howard Gralla and I] spent the summer in his studio laying out the book, page by page. We integrated graphics into the text, sometimes in the middle of sentences, eliminating the usual segregation of text and image – one of the ideas Visual Display advocated.
My view on self-publishing was to go all out, to make the best and most elegant and wonderful book possible, without compromise. Otherwise, why do it? The next 4 books were financed by the previous books. I have never written a grant application.
A history of content and sources
Not all that many readers go to the back matter and look up the source for a single sentence. But the back matter can also be read as ordinary text, revealing a history of content and sources. And images and illustrations from the book in the back matter create a lovely visual/verbal summary quilt of the entire book, enjoyed by all.