iteration
So that you can get feedback on it and make it better
Fascinatingly, one of the other big complaints people had about agile is no iteration. I don't understand how being in an agile environment makes people less iterative, but somehow that seems to be the case. And I think it's because people misunderstand and think that agile is just about putting features out faster, and not about the important part, which is getting something in front of users faster so that you can get feedback on it and make it better.
The most rewarding iterations
Initial designs for sophisticated software applications are invariably complicated, even when developed by competent engineers. Truly good solutions emerge after iterative improvements or after redesigns that exploit new insights, and the most rewarding iterations are those that result in program simplifications.
Evolutions of this kind, however, are extremely rare in current software practice—they require time-consuming thought processes that are rarely rewarded. Instead, software inadequacies are typically corrected by quickly conceived additions that invariably result in the well-known bulk.
To anticipate all the uses and abuses
Success depends wholly on the anticipation and obviation of failure, and it is virtually impossible to anticipate all the uses and abuses to which a product will be subjected until it is in fact used and abused not in the laboratory but in real life. Hence, new products are seldom even near perfect, but we buy them and adapt to their form because they do fulfill, however imperfectly, a function that we find useful.
When we make a model and realize it's rubbish
Much of the design process is a conversation, a back-and-forth as we walk around the tables and play with the models. He doesn't like to read complex drawings. He wants to see and feel a model. He's right. I get surprised when we make a model and then realize it's rubbish, even though based on the CAD renderings it looked great.
He loves coming in here because it's calm and gentle. It's a paradise if you're a visual person. There are no formal design reviews, so there are no huge decision points. Instead we can make the presentations fluid. Since we iterate every day and never have dumb-ass presentations, we don't run into major disagreements.
Building is never a straight line
You might think that Mario 64 was built with tickets and sprints, but, according to interviews, there was no master plan, only the principles that the game should feel good and be fun. They started with just Mario in a small room, and tuned his animations and physics until he felt nice and responsive. After that, the levels were also created as they went, with the designers, developers, and director going back and forth using sketches and prototypes.
Building like this is never a straight line. Ideas and code get left on the cutting room floor because part of innovation is questioning whether what you made should exist. The process is cyclical and iterative, looking something like this.
Between the two spaces
It is widely accepted that creative design is not a matter of first fixing the problem and then searching for a satisfactory solution concept; instead it seems more to be a matter of developing and refining together both the formulation of the problem and ideas for its solution, with constant iteration of analysis, synthesis, and evaluation processes between the two “spaces” – problem and solution.
The game discovering itself
We like to think about this process as the game discovering itself over time. Because as iterators, rather than designers, it’s our job to simply play the game, listen to it, feel it, and kind of feel out what it seems to want to become - and just follow the trails of what’s fun.
Deciding what to design
We Don’t Really Know the Goal When We Start
The most serious model shortcoming is that the designer often has a vague, incompletely specified goal, or primary objective. In such cases, the hardest part of design is deciding what to design.
I came to realize that the most useful service I was performing for my client was helping him decide what he really wanted.
Today, we recognize that rapid prototyping is an essential tool for formulating precise requirements. Not only is the design process iterative; the design-goal-setting process is itself iterative. Knowing complete product requirements up front is a quite rare exception, not the norm. Therefore, goal iteration must be considered an inherent part of the design process.
Embracing the mess
Design is non-linear. At Figma, we often talk about “embracing the mess,” and that really means leaning into the chaos and complexity that makes the design process what it is. Even once you have the seedling of an idea, you need to explore and iterate, then pull back and evaluate to see what’s working and what’s not. Sometimes you’ll scrap an idea after a brainstorm session, and other times you’ll get pretty far with a concept, but still need different perspectives and input to move forward.
Models and iterations
Every month or so, Manock and Oyama would present a new iteration based on Jobs's previous criticisms. The latest plaster model would be dramatically unveiled, and all the previous attempts would be lined up next to it. That not only helped them gauge the design's evolution, but it prevented Jobs from insisting that one of his suggestions had been ignored.
The surprising effectiveness of writing and rewriting
An Article by Matt Webb- The act of writing the first draft creates new “essential data” that feeds the imagination and makes possible figuring out the second draft.
- Or: In your head, ideas expand until they max out “working memory” – and it’s only be externalising them in the written word that you have capacity to iterate them.
- Or: Good writing necessarily takes multiple edits, and the act of writing and act of rewriting are sufficiently different that performing both simultaneously is like rubbing your tummy and patting your head.
Asynchronous Design Critique: Getting Feedback
An Article by Erin CasaliGetting feedback can be thought of as a form of design research. In the same way that we wouldn’t do any research without the right questions to get the insights that we need, the best way to ask for feedback is also to craft sharp questions.
On Love
Not knowing quite what they mean
"Do you understand all the symbolism?"
"Not really, besides its being Venus and Cupid."
"I didn't even know that, so you're one up on me. I wish I'd read more about ancient mythology," she continued. "But actually, I like looking at things and not knowing quite what they mean."
We're not children, you know
We're not children, you know.
And with these words, she placed her lips on mine and we embarked on one of the longer and more beautiful kisses mankind has ever known.
To think
Few things are as antithetical to sex as thought. Sex is instinctive, unreflective, and spontaneous, while thought is careful, uninvolved, and judgmental. To think during sex is to violate a fundamental law of intercourse.
A cruel paradox
When we look at someone (an angel) from a position of unrequited love and imagine the pleasures that being in heaven with them might bring us, we are prone to overlook a significant danger: how soon their attractions might pale if they began to love us back. We fall in love because we long to escape from ourselves with someone as ideal as we are corrupt. But what if such a being were one day to turn around and love us back? We can only be shocked. How could they be as divine as we had hoped when they have the bad taste to approve of someone like us? If in order to love we must believe that the beloved surpasses us in some way, does not a cruel paradox emerge when we witness this love returned? "If s/he really is so wonderful, how could s/he love someone like me?"
Shoes
It was perhaps a pedantic matter over which to come to such a decision, but shoes are supreme symbols of aesthetic, and hence by extension psychological, compatibility. Certain areas and coverings of the body say more about a person than others: shoes suggest more than pullovers, thumbs more than elbows, underwear more than overcoats, ankles more than shoulders.
I marshmallow you
Then I noticed a small plate of complimentary marshmallows near Chloe's elbow and it suddenly seemed clear that I didn't love Chloe so much as marshmallow her. What it was about a marshmallow that should suddenly have accorded so perfectly with my feelings toward her, I will never know, but the word seemed to capture the essence of my amorous state with an accuracy that the word 'love', weary with overuse, simply could not aspire to.
From then on, love was, for Chloe and me at least, no longer simply love, it was a sugary, puffy object a few millimeters in diameter that melts deliciously in the mouth.
A social animal
What does it mean that man is a "social animal"? Only that humans need one another in order to define themselves and achieve self-consciousness, in a way that mollusks and earthworms do not. We cannot come to a proper sense of ourselves if there aren't others around to show us what we're like.
"A man can acquire anything in solitude except a character," wrote Stendhal.
Possible lives
Watching Alice talk, light a candle that had blown out, rush into the kitchen with the plates, or brush a strand of blonde hair from her face, I found myself falling victim to romantic nostalgia, which descends whenever we are faced with those who might have been our lovers, but whom chance has decreed we will never properly know. The possibility of an alternative love story is a reminder that the life we are leading is only one of a myriad of possible lives, and it is the impossibility of leading them all that plunges us into sadness.
The threat of happiness
Dr. Saavedra had diagnosed a case of anhedonia, a disease defined by the British Medical Association as a reaction remarkably close to mountain sickness resulting from the sudden terror brought on by the threat of happiness. It was a common disease among tourists in this region of Spain, faced in these idyllic surroundings with the sudden realization that earthly happiness might be within their grasp, and prey therefore to a violent physiological reaction designed to counteract such a daunting possibility.
I don't see a wall
"I don't know, really. It's just a sense I have that ever since about the middle of September, we haven't really been communicating. It's like there's a wall between us and you're refusing to acknowledge it's there."
"I don't see a wall."
"That's what I mean. You're refusing to admit there was ever anything other than this."
"Than what?"
Romantic terrorism
Once a partner has begun to lose interest, there is apparently little the other can do to arrest the process. Like seduction, withdrawal suffers under a blanket of reticence. The very breakdown of communication is hard to discuss, unless both parties have a desire to see it restored.
This leaves the lover in a desperate situation. Honest dialogue seems to produce only irritation and smothers love in the attempt to revive it. Desperate to woo the partner back at any cost, the lover might at this point be tempted to turn to romantic terrorism, the product of irredeemable situations, a gamut of tricks (sulking, jealousy, guilt) that attempt to force the partner to return love, by blowing up (in fits of tears, rage, or otherwise) in front of the loved one. The terroristic partner knows he cannot realistically hope to see his love reciprocated, but the futility of something is not always (in love or in politics) a sufficient argument against it.
Certain things are said not because they will be heard, but because it is important to speak.
Walls
As the plane pierced through the clouds, I tried to imagine a future: a period of life was coming brutally to an end, and I had nothing to replace it with, only a terrifying absence.
What would life mean from now on? Though we continued holding hands, I knew how Chloe and I would watch our bodies grow foreign to each other. Walls would be build up, the separation would be institutionalized, I would meet her in a few months or years, we would be light, jovial, masked, dressed for business, ordering a salad in a restaurant—unable to touch what we were now revealing: the sheer human drama, the nakedness, the dependency, the unalterable loss. We would be like an audience emerging from a heart-wrenching play but unable to communicate any of the emotions they had felt inside, able only to head for a drink at the bar, knowing there was more, but unable to touch it.
In order that
No philosophy is further from the thought that what happens to us is random than psychoanalysis. I did not simply love Chloe and then she left me. I loved Chloe in order that she would leave me. It was not for the shape of her smile or the liveliness of her mind that I had chosen Chloe. It was because the unconscious, perverse casting director of my life had recognized in her a suitable character to leave the stage after inflicting the requisite amount of suffering.
The significance of love's burden
There is an Arabic saying that the soul travels at the pace of a camel. While most of our self is led by the strict demands of timetables and diaries, our soul, the seat of the heart, trails nostalgically behind, burdened by the weight of memory. If every love affair adds a certain weight to the camel's load, then we can expect the soul to slow according to the significance of love's burden.
What does wisdom counsel?
We start trying to be wise when we realize that we are not born knowing how to live, that living one's life is a skill that has to be acquired, like learning to ride a bicycle or play the piano. But what does wisdom counsel us to do? It tells us to aim for tranquility and inner peace, a life free from anxiety, fear, idolatry, and harmful passions. Wisdom teaches us that our first impulses may not always be trustworthy, and that our appetites will lead us astray if we do not train reason to separate vain from genuine needs.
Once again begun to fall
Such lessons appeared all the more relevant when Rachel accepted my invitation for dinner the following week, and the very thought of her began sending tremors through the region the poets have called the heart, tremors that I knew could have meant one thing only—that I had once again begun to fall.