How to blog An Article by Tom MacWright macwright.com Own your domain and use simple technology Never change the technology Write something on a schedule Never change the technology Things Learned Blogging blogging
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The return of fancy tools An Article by Tom MacWright macwright.com Technology is seeing a little return to complexity. Dreamweaver gave way to hand-coding websites, which is now leading into Webflow, which is a lot like Dreamweaver. Evernote give way to minimal Markdown notes, which are now becoming Notion, Coda, or Craft. Visual Studio was “disrupted” by Sublime Text and TextMate, which are now getting replaced by Visual Studio Code. JIRA was replaced by GitHub issues, which is getting outmoded by Linear. The pendulum swings back and forth, which isn’t a bad thing complexitysimplicitytoolssoftwaretechnologynotetaking
Picking better names for variables, functions, and projects An Article by Tom MacWright macwright.com Avoid weasel words Follow patterns religiously Don’t cheap out on characters Call things the same thing Don’t name internal projects When things change, change their names namescode
Deadlines are bullshit An Article contrariantruth.substack.com In software development deadlines are a necessary evil. It is important to understand when they are necessary, and it is important to understand why they are evil. External vs. internal deadlinesWhy are internal deadlines evil?Engineers who love their work Hofstadter's LawThe Thing-deadline calculusNever enough timeDriving engineers to an arbitrary date is a value destroying mistake bureaucracysoftwareprocesswork
External vs. internal deadlines When are deadlines necessary? Contractual obligations Technical liabilities (e.g., dependency EOL) Compliance, government, investors, and other external stakeholders What do all of these deadlines have in common? They are all important. They are all deadlines that cannot be missed. They are all external. When are deadlines evil? Your manager says you have a deadline Your software development methodology says you have deadlines What do all of these deadlines have in common? None of them are important. They are arbitrary. They are all internal. They are all bullshit.
Why are internal deadlines evil? Estimation: When estimating engineering work a substantial time investment is required by an engineer in order to get an accurate estimate. Misaligned Incentives: There is an incentive to lie and give estimates much longer than the feature is truly expected to take. Low Morale: Deadlines are likely to be missed often. Repeated failure has a cost to the morale of the team. Micromanagement: Deadlines are wielded by middle managers as a whip to harass and annoy engineers working on features. High Stress: When engineers feel the pressure of other stakeholders holding deadlines over their heads it creates an environment of high stress. High Turnover: On teams with high turnover rates the best engineers have an easy time finding new work and leave quickly, the worst engineers have a difficult time finding work and remain. This selects for a lower quality team over time.
Engineers who love their work The resolution is simple. Never have internal deadlines. Operate on a prioritized and ordered list of features. Estimate only when necessary to prioritize and do so in a t-shirt sizing way. Trust your engineers and they will begin to love their work. Engineers who love their work are happy and productive. Building is never a straight line