In ways you didn't anticipate

I always have a hard time wrapping my mind around some of the classic user questions: What is this thing for, is it for novices or professionals, etc? I do my best to avoid these questions, because the best thing you can possibly accomplish as the maker of a tool is to build something that gets used in ways you didn’t anticipate. If you’re building a tool that gets used in exactly the ways that you wrote out on paper, you shot very low. You did something literal and obvious.

  1. ​All sorts of ways to use the machine​
  2. ​Hacking is the opposite of marketing​
  3. ​Stretching the product​
  4. ​This tactile form of doodling​