Maggie Appleton
Spatial Web Browsing
Metaphors We Web By
An Essay by Maggie AppletonAs George Lakoff and Mark Johnson made clear in their touchstone book Metaphors We Live By, metaphors are the basis of all human thought and reasoning. The metaphors we use to speak about the web are not simply linguistic trivia – they determine how we understand it on a fundamental level. It determines what we think the web is capable of, what risks, opportunities, and challenges it poses. Which means the metaphors we use to think about the web profoundly influence what we think the web is, what we think we can do with it, and how we might change or evolve it.
…Out of all of these metaphors [for the web], the two most enduring are paper and physical space.
A Brief History of the Digital Garden
An Article by Maggie AppletonDigital gardening is the Domestic Cozy version of the personal blog. It's less performative than a blog, but more intentional and thoughtful than our Twitter feed. It wants to build personal knowledge over time, rather than engage in banter and quippy conversations.
Maggie Appleton's Digital Garden
A Website by Maggie AppletonAn open collection of notes, resources, sketches, and explorations I'm currently cultivating. Some notes are Seedlings, some are budding, and some are fully grown Evergreen.
Deadlines are bullshit
In software development deadlines are a necessary evil. It is important to understand when they are necessary, and it is important to understand why they are evil.
- External vs. internal deadlines
- Why are internal deadlines evil?
- Engineers who love their work
External vs. internal deadlines
When are deadlines necessary?
- Contractual obligations
- Technical liabilities (e.g., dependency EOL)
- Compliance, government, investors, and other external stakeholders
What do all of these deadlines have in common? They are all important. They are all deadlines that cannot be missed. They are all external.
When are deadlines evil?
- Your manager says you have a deadline
- Your software development methodology says you have deadlines
What do all of these deadlines have in common? None of them are important. They are arbitrary. They are all internal. They are all bullshit.
Why are internal deadlines evil?
- Estimation: When estimating engineering work a substantial time investment is required by an engineer in order to get an accurate estimate.
- Misaligned Incentives: There is an incentive to lie and give estimates much longer than the feature is truly expected to take.
- Low Morale: Deadlines are likely to be missed often. Repeated failure has a cost to the morale of the team.
- Micromanagement: Deadlines are wielded by middle managers as a whip to harass and annoy engineers working on features.
- High Stress: When engineers feel the pressure of other stakeholders holding deadlines over their heads it creates an environment of high stress.
- High Turnover: On teams with high turnover rates the best engineers have an easy time finding new work and leave quickly, the worst engineers have a difficult time finding work and remain. This selects for a lower quality team over time.
Engineers who love their work
The resolution is simple. Never have internal deadlines. Operate on a prioritized and ordered list of features. Estimate only when necessary to prioritize and do so in a t-shirt sizing way. Trust your engineers and they will begin to love their work. Engineers who love their work are happy and productive.