Ensuring Excellence An Article by Marty Cagan www.svpg.com …in so many of the best product companies there is an additional dimension that goes beyond individual empowered product teams, and even goes beyond achieving business results. It has to do with ensuring a level of what I’ll refer to here as “excellence” although that is clearly a very ambiguous term. Over the years, this concept has been referred to by many different names, always necessarily vague, but all striving to convey the same thing: “desirability,” “aha moments,” “wow factor,” “magic experiences,” or “customer delight,” to list just a few. The concept is that an effective product that achieves results is critical, but sometimes we want to go even beyond that, to provide something special. Maybe it’s because we believe this is needed to achieve the necessary value. Maybe it’s because the company has built its brand on inspiring customers. Often this dimension shows up most clearly in product design, where functional, usable but uninspiring designs can often achieve our business results, but great design can propel us into this realm of the inspiring. Do they really need it? qualitycraftproductssoftware
The Nature of Product An Article by Marty Cagan www.svpg.com Too many product managers and product designers want to spend all their time in problem discovery, and not get their hands dirty in solution discovery – the whole nonsense of “product managers are responsible for the what and not the how.” On GreatnessOne Of Us uxproductsproblemsdesign
Product vs. Feature Teams An Article by Marty Cagan svpg.com This article is certain to upset many people. Empowered product teamsViability, usablity, feasibilityWhat went wrong? featuressoftwareagile
Silicon Valley Product Group A Website by Marty Cagan svpg.com The best companies go about building great products differently. Silicon Valley Product Group (SVPG) was created to share lessons learned and best practices about how to build innovative products customers love softwareleadership
Deadlines are bullshit An Article contrariantruth.substack.com In software development deadlines are a necessary evil. It is important to understand when they are necessary, and it is important to understand why they are evil. External vs. internal deadlinesWhy are internal deadlines evil?Engineers who love their work Hofstadter's LawThe Thing-deadline calculusNever enough timeDriving engineers to an arbitrary date is a value destroying mistake bureaucracysoftwareprocesswork
External vs. internal deadlines When are deadlines necessary? Contractual obligations Technical liabilities (e.g., dependency EOL) Compliance, government, investors, and other external stakeholders What do all of these deadlines have in common? They are all important. They are all deadlines that cannot be missed. They are all external. When are deadlines evil? Your manager says you have a deadline Your software development methodology says you have deadlines What do all of these deadlines have in common? None of them are important. They are arbitrary. They are all internal. They are all bullshit.
Why are internal deadlines evil? Estimation: When estimating engineering work a substantial time investment is required by an engineer in order to get an accurate estimate. Misaligned Incentives: There is an incentive to lie and give estimates much longer than the feature is truly expected to take. Low Morale: Deadlines are likely to be missed often. Repeated failure has a cost to the morale of the team. Micromanagement: Deadlines are wielded by middle managers as a whip to harass and annoy engineers working on features. High Stress: When engineers feel the pressure of other stakeholders holding deadlines over their heads it creates an environment of high stress. High Turnover: On teams with high turnover rates the best engineers have an easy time finding new work and leave quickly, the worst engineers have a difficult time finding work and remain. This selects for a lower quality team over time.
Engineers who love their work The resolution is simple. Never have internal deadlines. Operate on a prioritized and ordered list of features. Estimate only when necessary to prioritize and do so in a t-shirt sizing way. Trust your engineers and they will begin to love their work. Engineers who love their work are happy and productive. Building is never a straight line